Featured // 1 October 2019
It was April and the all-too-familiar "ping" of modern life resonated as another email entered my inbox. This did not raise much interest at first but on reading the title it was immediately opened with a sense of intrigue. It simply read "Laerdal" and was delivered from Bjorn Torre Lokkebo.
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10 September 2019
It’s been an incredibly busy summer of promotion and product sales across Europe with designing, prototyping, fishing and filming in almost equal measure. The garment feedback has been nothing but superb. All those that have...
28 August 2019
What do you see when you look at the Driology logo? I recently took a nostalgic look back at my early hand drawings, drafted during the excitement of our brand establishment. Amongst them were a selection of logo images I toiled over for many an hour. It’s not as easy as one may think to design a strong, on brand logo. So, what are you meant to see?
1 August 2019
Carlogie Beat, River Dee, Royal Deeside... A kind invite from Driology ambassador and head ghillie at the Balogie estate, Sean Stanton, saw us head north to fish the River Dee's fabled fly waters.
24 July 2019
There comes a time when we need a new perspective. Life is about choices. We make them constantly. When choices become limited we become frustrated. We get bored and shout for alternatives.