Norway's Second Queen

Featured // 1 October 2019

Norway's Second Queen

It was April and the all-too-familiar "ping" of modern life resonated as another email entered my inbox. This did not raise much interest at first but on reading the title it was immediately opened with a sense of intrigue. It simply read "Laerdal" and was delivered from Bjorn Torre Lokkebo.

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The Lotic®, The River and The Rain

26 September 2019

The Lotic®, The River and The Rain

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Busy Summer

10 September 2019

Busy Summer

It’s been an incredibly busy summer of promotion and product sales across Europe with designing, prototyping, fishing and filming in almost equal measure.  The garment feedback has been nothing but superb. All those that have...

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The Driology Logo - Inspiration & Evolution

28 August 2019

The Driology Logo - Inspiration & Evolution

What do you see when you look at the Driology logo? I recently took a nostalgic look back at my early hand drawings, drafted during the excitement of our brand establishment. Amongst them were a selection of logo images I toiled over for many an hour. It’s not as easy as one may think to design a strong, on brand logo. So, what are you meant to see?

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River Dee Trip

1 August 2019

River Dee Trip

Carlogie Beat, River Dee, Royal Deeside... A kind invite from Driology ambassador and head ghillie at the Balogie estate, Sean Stanton, saw us head north to fish the River Dee's fabled fly waters. 

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The Evolution of Driology

24 July 2019

The Evolution of Driology

There comes a time when we need a new perspective. Life is about choices. We make them constantly. When choices become limited we become frustrated. We get bored and shout for alternatives.

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